Variant is a B2B platform that represents a landing page creator for marketers. To improve conversions, businesses need to maximise digital advertising performance and implementing a landing page is one of the most efficient ways to reach this goal.
Sliday team helped a company to design an easy-to-use interface and develop a platform with every tool needed to build personalized landing pages, track their statistics and proceed with A/B testing.
The platform has been coded on Ruby and Rails & Vue.js frameworks and is now complete in the MVP version which is currently being tested.