A set of designs (branding, responsive website, interactive calculator) for an electrical car leasing company in Auckland, New Zealand.

A green-ish startup that aims to reduce frustration. For a fixed monthly rate, Electrolease will lease you an electric Nissan Leaf car.

An online calculator on the website will show how much money you can save by choosing electricity over petrol. That does not include the HOURS of your personal time saved due to charging at home.

The client wished to build a simple yet functional and beautiful page that tells the story of electric vehicles: why they are cheaper, better for the environment, and why this is a particularly good time to drive such car in NZ (lots of perks for early adopters).

I started from the logo and branding and produced more than 30 different options. The client liked the harmonious combination of the lightning bolt and the car wheel symbols.

For the fonts, I've picked a range of modern Proxima Nova like geometrical solutions that work well with naturally neutral Open Sans Light font family.

The seamless integration with Stripe Checkout and customised Open Charge Map module were also fine-tuned. All elements are retina-optimized.

The main benefits are:
- It's tax deductible (consult with your accountant)
- No more stops at gas stations
- Charge the car at home
- FREE (so far) charging stations across the country.
- Some lanes are available for buses, trucks, motorcycles and EVs too
- People in the Beehive got big plans for EV

It's a perfect time for switching from petrol to electric cars. For the next 1-5 years, early-adopters will most likely be getting lots of perks due to the government support and subsidies. No need to wait for Tesla.

The online calculator at Electrolease.nz will show how much money you can save by choosing electricity over petrol.