The secret is simple - the user clicks the "Like" button, the message get posted on the wall of his social networking account (where his friends will be able to view it), then friends of his friends will learn about it, and as a result the Facebook fan page is liked even by those who have only just learnt about whatever it is (film, organization, company, product etc.). And, even if they have only just learned about it for the first time, inside, on a subconscious level, the desire to try it will surface. Finally, even if they aren’t a true fan of the brand, thye will tell others about it (so- called "viral advertising" is based on this principle).
Everything comes down to the fact that it is simple and requires no effort to "Like" something, and one user is able to promote the brand, loosely speaking, within a few hours. You may still ask yourself: "Well, why do I (my brand/store/restaurant/product/ service, etc.) need a Facebook fan page?" Well, perhaps you are the same as Mark Zuckerberg. :)
There are some other advantages besides the fact that news about your business will spread on the world's largest online social network like wildfire (on the condition that you’ll make efforts to assure this effect).
You can generate leads. Usually, people who have a social networking account are outer-directed. They are not afraid of questionnaires and interviews, and will gladly leave their contact details in order to get some nice "bonuses" (e.g. a discount coupon). Therefore, Facebook is the perfect place for an effective lead generation. And. You can do all of this without even leaving home. ;-)
Your brand will become truly recognizable. You can gently remind people about yourself several times a day, post on your fans’ walls the most interesting and most important news, upload your achievements and pictures (from social events, photos of inventions, screenshots, tutorials, etc.), broadcast your YouTube video channel , etc. Remember! Facebook has more than 700 million registered users and, according to the "theory of six handshakes", every two of them are separated by only five levels of mutual friends. So, a well carried out SMM strategy can tell the whole world about you!
You can pool efforts with some other fan pages with similar topics, and promote each other on mutually beneficial terms. There’s also much more to Facebook fan pages capabilities - we have tried to touch upon only the most important ones. All that you need to do is get a large amount of fans who will become active clients of your company/shop/restaurant/service, etc. is an spectacularly designed Facebook fan page, filled with useful and interesting information (video, photos, links, messages about promotions, etc.). And, we will be glad to help you with the first part.