The need to download the graphics and page design elements of a webpage slows down the load time of its mobile version. When you try to open a website on your smartphone, you have to wait until all page elements load, and then try to press the small buttons. This is incredibly inconvenient. That's why mobile versions of websites have not lived up to their promise – to increase sales through mobile devices.
Mobile apps can run without an internet connection. It is very convenient because potential clients can gain access to key information about the company, contacts, products and services any time. In this case, when you connect to the Internet via Wi-Fi, 3G or EDGE, only the information that has been changed recently is automatically updated. Thus, the potential client always has the most important information at hand, even without connecting to the Internet, and at the same time he receives prices, product list and other information updates when he is connected.
Each mobile device, whether the platform is WP7, Android or iOS, was originally designed to comfortably work with applications. A large touch screen and navigation buttons allow people to quickly find their desired item, read its specifications, place the order and then send it by e-mail and SMS. All navigation items and buttons in the application have a big enough size, and can be pressed by a fingertip without much effort.
Create your own application, and you will become part of this rapidly growing market. You will be able to offer your products and services to all mobile phone owners. The market for mobile applications in New Zealand and even in the whole world is still quite young, and has brilliant growth potential. The advantage would be on the side of those companies who will offer their own applications to customers first.
Before installing the application on the mobile device, the user has to find it by keywords. Depending on what words he will type into the search box (real estate, home appliances, beauty salon, etc.), he will receive an application of related applications available for download. For now, in the New Zealand market segment you can find only a few applications for each area. It is quite possible that in your area the range of applications in New Zealand is small, and you'll be the first to offer your products and services to mobile phones owners. Though, with each passing day the number of business applications increases and there will be less chances of occupy the currently vacant niche.
By creating a mobile application, the company demonstrates concern for increasing its both service level and the convenience of its customers. iPhone, iPad, Android and Windows Phone7 owners will highly appreciate this. Other customers will also not be able to overlook that the company follows the latest technological trends and bypasses its competition.
The fact is that mobile application development is a great informational opportunity. When the application is launched, a press release is prepared and sent to the online newspapers for publication. To increase the informational effect you can hold a press conference in one of the central news agencies, dedicated to the application launch. Afterwards several publishers print information about the company, which has created a new mobile application which opens new, truly revolutionary possibilities of interaction with the client. As a result, your company will get series of articles in various publishing companies. Sales growth will follow without any further delay.
Broadening of Your Audience
There are more than 200 million smartphones around the world. Any mobile device owner can run the application and become familiar with new materials. Information about the company, products and services will be available to users around the world.
In recent times, electronic mail (E-mail) has become one of the most popular communication channels for the companies. By submitting a question or a request, the client does not have to wait until the phone line becomes free. He can send an e-mail after hours, on holidays and even on weekends.
In business mobile applications, the request for order registration can be performed with a single button. In doing so, all data will go to the company email address, and its employees have only to call back and clarify all terms of shipping and payment.
The geolocation feature in modern smartphones allows you to get the coordinates of the device’s current location. In addition, the company location is shown on the map. And, by using the GPS-navigator, which is also built into all modern mobile platforms (Windows Phone7, Android, iPhone and iPad), the client can easily find their way from his current location to the office or premises of your company. Make a mobile application, and each of your customers will always have a navigator, which shows exactly how to get to your premises.
The problem of updating the content in a mobile application is solved if the organization regularly updates their website. Every update of your company's website, including news, promotions and discounts, products and prices, will also be synchronized with the application. Your customers will always stay abreast of the latest changes, and companies will not have to exert any effort at all to update the information placed onto an application.
If your mobile application contains a lot of interesting and frequently updated content, you can make it paid, and therefore provide your company with an additional way of making money.
Another way to monetize is to add the advertising block to the application pages. Your company may also benefit from placing ads within its business app.
Most mobile platforms allow users to make payments within applications. The company will be able to sell videos, music, plug-ins, etc., and also collect donations, which is all possible only by using the built-in platform options.
Rapid growth of mobile device users around the world is meaning that businesses who have their own mobile application are expecting an increase in sales.
Therefore, it is wise to familiarize yourself with the mobile technologies of the near-future!