Web development
B2C
E-commerce
Transportation
Travel
East Coast Car Rentals
https://www.eastcoastcarrentals.com.au/
Affordable car rentals across Australia
A leading Australian car rental platform offering affordable, flexible vehicle hire across major cities and airports. With a wide range of cars, transparent pricing, and easy online booking, it helps travelers and businesses explore Australia with convenience and reliability.
The problem
Complex booking flow reduced conversions
The booking experience involved multiple steps and friction points that slowed users down and reduced conversions. Limited experimentation and unclear data insights made it harder to optimize performance. Additionally, legacy technology created challenges in maintaining and evolving the platform.
The solution
Conversion flow optimization
Booking flows were refined to reduce friction and improve overall speed.
A/B testing framework
A/B tests were set up with GTM and Google Optimize to validate ideas.
Data & analytics tracking
User behavior and key metrics were tracked to guide product decisions.
Technical maintenance
Ongoing support maintained stability of a complex WordPress platform.
Process digitalization
Internal processes were digitized to improve efficiency and operations.
Results
32%
increase in booking conversions after optimizing the checkout flow
2x
faster experimentation cycles using A/B testing and analytics
28%
reduction in drop-offs across key booking steps and interactions
Key features
Highlights
Conversion-driven booking flow
The booking experience was optimized to reduce friction, simplify steps, and guide users smoothly from search to checkout, improving speed, usability, and overall conversion performance.
A/B testing and experimentation
An experimentation framework enabled continuous testing of ideas, helping validate improvements, compare variations, and support more confident, data-driven product decisions.
Analytics and performance tracking
Tracking systems were implemented to monitor user behavior, identify bottlenecks, and measure performance across key flows, enabling ongoing optimization and better insights.
Business process digitalization
Internal workflows were digitized to reduce manual work, improve efficiency, and support scalable operations, helping the business streamline processes and save time.
Let's get in touch
Schedule a call with David to get free tech advice and a comprehensive quote based on over 15 years of industry expertise.
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