Brand & Identity
B2C
E-commerce
Entertainment
Music Maker
https://musicmaker.site/
Free music platform for creators
A digital platform offering free and premium music packs for creators, including tracks and stems for remixing. Designed as an “Unsplash for music,” it combines structured content, audio-first UX, and e-commerce flows to help users discover, preview, and download music for videos, games, and content creation.
The problem
Unstructured music catalog hard to use
The music library lacked a clear structure, making it difficult for users to discover, preview, and understand available content. There was no defined product packaging, pricing logic, or user-friendly way to present tracks, stems, and licensing, limiting usability and sales potential.
The solution
Product packaging
Music was structured into clear packs with defined tiers and pricing logic.
Catalog organization
Tracks were categorized into themes to improve discovery and navigation.
Landing page design
A conversion-focused landing page was designed to present the product clearly.
Audio experience
A custom player and preview system were implemented for seamless listening.
Content preparation
Music files, stems, and assets were prepared and structured for distribution.
E-commerce setup
Sales flows were set up with Gumroad, including pricing and delivery logic.
File delivery system
A system was created to handle large files via external storage and links.
Launch preparation
Assets, content, and flows were prepared for public release and promotion.
Results
100+
Tracks organized into structured packs for easy discovery and use.
3x
Increase in engagement through improved audio preview experience.
5
Product tiers created to support free and paid user journeys.
1
Complete go-to-market setup from product to launch and sales
Key features
Highlights
Structured music packs
Music was organized into clear packs such as free, themed, pro, and giga, helping users easily understand the offering, compare options, and choose the right package based on their needs.
Audio-first experience
A custom audio player with preview functionality allows users to listen, browse, and compare tracks directly on the site, improving discovery, engagement, and overall user experience.
E-commerce and delivery flow
A complete purchase and delivery system handles large files, payments, and access, ensuring smooth transactions and reliable distribution of music assets for users.
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