Brand & Identity
Energy
B2B
Transportation
Z Energy
https://www.z.co.nz/
Energy platform for mobility & sustainability
A large-scale energy company evolving beyond fuel into mobility, sustainability, and digital services. The platform supports retail and commercial clients while exploring future-focused initiatives like electric vehicles, carbon tracking, and connected mobility to improve efficiency and reduce environmental impact.
The problem
Complex innovations hard to communicate
New initiatives around mobility, sustainability, and digital services introduced complex concepts that were difficult to present clearly. There was no consistent way to communicate these ideas across products, presentations, and digital channels, making it harder to align messaging and engage users.
The solution
Visual concept development
Concepts were created to present mobility, fuels, and sustainability initiatives.
Custom illustration system
Illustrations and icons were designed to explain complex ideas clearly.
UX and app design
User flows and screens were designed for mobile app experiences and features.
Presentation design
Slides were redesigned to communicate processes and ideas more clearly.
Brand alignment
All materials were adapted to match the Z Energy visual language.
Motion and animation
Animated scenes and Lottie files were created for digital experiences.
Results
5+
Innovation concepts visualized across mobility and sustainability.
2x
Faster delivery of product visuals through unified design system.
100%
Brand alignment achieved across all digital and presentation assets.
Key features
Highlights
Unified visual language
A consistent illustration and design style was created to unify multiple initiatives, helping present complex topics like mobility and sustainability in a clear and recognizable way.
Product-driven UX concepts
UX/UI concepts for the mobile app focused on structuring content, offers, and features into intuitive flows that improve usability and support future product development.
Storytelling through visuals
Custom illustrations and visuals were used to translate complex energy concepts into engaging stories, making new initiatives easier to understand for a broader audience.
Scalable design assets
Production-ready assets were delivered for use across apps, presentations, and campaigns, ensuring consistency and flexibility across different channels.
Let's get in touch
Schedule a call with David to get free tech advice and a comprehensive quote based on over 15 years of industry expertise.
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