Web development
Entertainment
Travel
B2C
Nonprofit
Safe & supported coastal retreats
Breakaway Retreats offered short-term NDIS-funded stays across Australia designed to give people with disabilities a safe change of environment. Programs combined accessible accommodation, personalised support, local activities and community experiences — creating space to recharge, build confidence and enjoy meaningful time away.
The problem
Outdated website limiting enquiries
The website felt dated and likely self-built, with an inconsistent layout, low-resolution imagery and unclear structure. Key information wasn’t easy to navigate, and the experience didn’t reflect the quality of the programs. The enquiry process was confusing and created friction.
The solution
Layout & structure upgrade
The layout was refined to create clearer hierarchy, improved spacing, and a more intuitive page flow.
Optimised enquiry form
The enquiry form was redesigned to reduce friction, simplify fields, and guide users to submission.
Location pages added
Location pages were created to highlight destinations and support stronger local visibility.
Blog launch
A blog section was launched to share updates, content, and strengthen SEO foundations.
New landing pages
Dedicated landing pages were created to present programs clearly and improve conversions.
Results
38%
Increase in completed enquiries after form redesign
52%
Growth in organic traffic from new structured pages
60%
Increase in views of activity and location pages
Key features
Highlights
Top activities pages
PDF activity guides for each city were transformed into dedicated web pages. Each activity received its own structured section with custom icons, making information easier to scan, compare, and explore online.
5-step enquiry form
A complex, dependency-heavy form was redesigned into a clear 5-step flow on a separate page. The new structure simplifies decisions, reduces confusion, and makes enquiries faster to complete.
Blog & content hub
A dedicated blog section was launched and populated with initial content, creating space for updates, helpful resources, and ongoing SEO-driven growth.
Let's get in touch
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