Web development
B2C
Travel
Entertainment
Turning travel wishes into a social experience
A holiday campaign for Foursquare that transformed travel wish lists into personalized, shareable images. Sliday designed and developed an interactive website featuring an animated typewriter, location selection, social sharing, and a responsive experience across desktop and mobile.
The problem
Making holiday wishes worth sharing
Foursquare needed a holiday campaign that would inspire users to explore new places while encouraging organic social engagement. The challenge was to turn a simple travel wish list into a memorable interactive experience that worked across devices and motivated people to share.
The solution
Interactive typewriter
Bring wish lists to life through an animated typewriter with responsive keyboard interactions.
Personalized travel wishes
Let users select destinations and generate unique holiday wish lists.
Social-ready sharing
Turn completed wish lists into branded images optimized for social media.
Responsive campaign design
Adapt the immersive experience for desktop and mobile without losing its visual identity.
Winners showcase
Highlight selected entries through a dedicated gallery with dynamic content loading.
Secure campaign management
Build a Ruby on Rails backend with protected API integrations and an admin panel.
Results
10K+
Personalized wish-list cards created across two campaigns.
2
Consecutive holiday campaigns delivered for Foursquare.
5+
Visual iterations refining the campaign experience.
Key features
Highlights
Animated typewriter
An immersive desktop interaction recreates the feeling of typing a personal letter, with animated keys responding to keyboard input and a customized wish list appearing on paper.
Personalized sharing
Users choose three dream destinations and generate a branded holiday card designed for sharing across Instagram and other social networks.
Travel inspiration gallery
A dedicated inspiration page showcases destinations, curated travel categories, and previous winners, encouraging visitors to discover new places.
Responsive holiday experience
The campaign preserves its distinctive winter atmosphere, typography, and interactive storytelling across desktop and mobile layouts.
Let's get in touch
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