Web development

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EdTech

Connecting relatives through shared DNA match

DNA Match is a Genomelink feature designed to help users discover their genetic relatives across all major DNA testing services. By uploading raw DNA data, users can compare shared segments, explore detailed match profiles and communicate through built-in chat—turning ancestry exploration into personal discovery and a genuine human connection.

The problem

Fragmented DNA matching and limited discovery

Users had no unified space to look for DNA matches across the three main testing services, making relative discovery slow and incomplete. The goal was to create a single hub where users could gather all their matches, explore shared DNA across sources, and communicate directly with relatives.

The solution

Product design

UX design

UI design

Customer portals

Landing pages

Startup MVPs

Frontend development

Various DNA files uploads

Supports DNA files from major services, giving users one place to compare all genetic matches.

Advanced match filters

Customized search filters help users navigate relatives by shared DNA, location, or family distance.

Detailed match profiles

Each profile shows shared DNA percentages, relationship estimates, and deeper genetic context.

Built-in chat system

A native messaging tool helps relatives connect instantly and build meaningful relationships.

Cross-platform matching

Matches span Ancestry, 23andMe, MyHeritage, and partner databases for broader discovery.

Chromosome-level insights

Custom models analyze each chromosome to give users clear ancestry probabilities at every segment.

Results

1M+

Users uploading DNA files to find relatives across all major test platforms.

100+

Countries represented across the global user base actively searching for relatives.

3x

Higher chance of finding new relatives thanks to cross-platform DNA comparisons.

Testimonials

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Key features

Highlights

Cross-service DNA matching

DNA Match aggregates genetic data from leading DNA test providers into one searchable system, giving users broader visibility into potential relatives and enabling discoveries across global databases.

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Chromosome-level analysis

Custom-trained models evaluate ancestry across each chromosome, offering confidence scores, local ancestry segments, and precise insight into the genetic paths that connect users to their relatives.

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Insight-rich match profiles

Users can explore detailed profiles showing shared DNA segments, estimated relationships, and origin hints, empowering them to understand how each potential relative is connected to their lineage.

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Messaging & connection

A built-in chat tool lets users communicate directly with DNA relatives, making it easier to share family stories, confirm genealogical information, and form personal connections through shared heritage.

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Let's get in touch

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