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Genomelink
https://genomelink.io/
Unlocking personal genomics insights with interactive design
Genomelink is a platform developed by the Sliday team to help users explore their genetic traits through cutting-edge genomics research. We built an engaging system that connects raw DNA data with thousands of studies, providing ancestry breakdowns and insights into how genetics may shape personal tendencies, abilities, and lifestyle patterns.
The problem
Turning complex DNA algorithms into clear, engaging visuals
The wealth of genomics data is often difficult for consumers to interpret, resulting in limited engagement and underutilized insights. The challenge was to present intricate genetic information in a simple, visually compelling way while ensuring users could explore and learn continuously.
The solution
Interactive dashboard
Central hub for ancestry, traits, and personalised reports with easy, responsive navigation.
Detailed report creation
A system delivering complex, visually rich genetic reports, presenting data clearly for users.
Extensive trait library
A visual library designed to help users explore genetic traits in an intuitive and engaging way.
Gamified seamless experience
Interactive quizzes, personalised avatars, and a dynamic feed make exploring DNA insights more fun.
Refined branding and UX/UI design
Comprehensive design across branding and website — supporting long-term growth and consistency.
Cohesive design system
A clear UI kit with consistent components ensures a smooth, unified user experience.
Scalable product growth
A product approach focused on long-term growth, guided by client vision and user insights.
Results
24
Full-featured reports combining UI, UX, animations, and all assets.
2018
The platform partnership started in 2018 and continues to strengthen with every year.
1M+
Over 1 million users explored and learned about their genetics on the platform.
Key features
Highlights
Comprehensive dashboard
A fully responsive, user-friendly central hub combining ancestry, traits, and personalised reports. Interactive design ensures users can navigate and understand insights with ease.
Genetic report production
Created 24 full-featured reports, each including UI/UX design, hundreds of assets, vector maps, animations, landing pages, and banners—organising complex genetic data into an engaging experience.
Deep dive trait exploration
Over 400 genetic traits are organised into a detailed, visual library, allowing users to easily explore, compare, and understand their unique genetic makeup through a clear, intuitive presentation.
Gamified user experience
Interactive quizzes, personalised avatars, and a dynamic feed with weekly report updates turn genomic discovery into an enjoyable journey that keeps users curious and excited to learn more.
Continuous product evolution
The platform grows through features built from client vision and user metrics. Regular updates across reports, dashboards, traits, and interactive tools keep the product evolving at scale.
Let's get in touch
Schedule a call with David to get free tech advice and a comprehensive quote based on over 15 years of industry expertise.
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