Mrs Higgins

Bakery brand for everyday treats

A well-known New Zealand bakery brand offering a wide range of cookies and baked goods for everyday enjoyment. Available across supermarkets, convenience stores, and specialty locations, the brand focuses on quality ingredients, recognizable flavors, and creating small moments of joy through simple, shareable treats.

The problem

Fragmented product and store experience

The brand needed a centralized digital platform to present its product range and store locations in a clear and accessible way. Without a structured website, it was difficult for customers to explore products, find nearby stores, and engage with the brand online.

The solution

Web development

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Frontend development

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CMS development

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UX design

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UI design

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Product design

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Third-party integrations

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Website development

A full website was developed to present the brand, products, and store network.

Product catalog system

A structured catalog was created for both retail and food service products.

Store locator

An interactive map helps users find nearby stores with detailed information.

CMS and admin panel

A CMS was built to manage products, stores, banners, and content easily.

Homepage experience

A dynamic homepage with banners highlights products and promotions.

Integrations and tracking

Analytics, pixels, and integrations were added to support marketing efforts.

Results

50+

Products organized into structured catalog categories.

Faster content updates using custom CMS and admin panel.

35%

Increase in engagement across product and store pages.

Testimonials

No items found.

See testimonials

Key features

Highlights

Interactive store locator

A map-based store locator helps users find nearby locations, view details, and navigate easily, improving accessibility and connecting online discovery with offline purchases.

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Structured product catalog

Products are organized into clear categories for retail and food service, allowing users to browse, explore options, and understand offerings without confusion.