Web development
Sports
E-commerce
Fintech
Entertainment
OpenFender
https://openfender.com/
Empowering racers with digital sponsorships
OpenFender is the first funding and sponsorship marketplace created by racers, for racers. Founded by professional driver Mason Filippi, it has evolved into a comprehensive crowdfunding and gamified engagement platform that empowers racers to secure sponsors, sell merchandise, and foster stronger, lasting connections with fans worldwide.
The problem
Fragmented sponsorship process and limited visibility
Independent racers struggled to secure consistent funding and exposure. Traditional outreach methods were time-consuming, lacked transparency, and offered no centralized system to attract or manage sponsors, making it hard for drivers to present themselves professionally and sustain their careers.
The solution
All-in-one racer platform
A digital hub for sponsorships, crowdfunding, and merchandise empowers racers to manage careers.
Crowdfunding campaigns
Fans can support racers’ events, upgrades, or travel through transparent campaigns.
Open sponsorship marketplace
Sponsors can buy clickable ad spots on cars or helmets instantly, with secure online payments.
Integrated merch store
Racers can sell merchandise effortlessly with automated production, fulfillment, and shipping.
Professional racer profiles
Profiles show stats, achievements, and media to give sponsors insight into performance.
Social sharing tools
Built-in sharing lets racers promote campaigns and attract supporters across platforms instantly.
Results
plus 30%
Increase in racer visibility and sponsor engagement within the first launch phase.
100% digital
Fully digital: from manual sponsorship outreach to online funding and sales.
$0 upfront
Racers can start selling merchandise instantly with no setup or production fees.
Key features
Highlights
Unified racer ecosystem
One central platform connects fans, sponsors, and racers, streamlining funding, promotion, merchandise management, and engagement to create a seamless, efficient racing ecosystem.
Instant sponsorship purchasing
Sponsors can instantly buy ad placements with a credit card, reducing friction, accelerating deal conversions, and simplifying the sponsorship process for faster, more efficient partnerships.
Smart performance profiles
Customizable racer pages showcase achievements, social media, and detailed performance metrics, giving sponsors a clear view of their potential and making sponsorship more appealing.
Crowd-driven fan funding
Fans can back racers directly, creating personal connections and supporting their motorsport journey, funding upgrades, travel, and career growth while fueling passion and engagement.
Automated merch fulfillment
Racers upload their designs once, and the platform handles all printing, inventory, and global delivery automatically, allowing racers to focus entirely on their performance and fan engagement.
Let's get in touch
Schedule a call with David to get free tech advice and a comprehensive quote based on over 15 years of industry expertise.
Schedule a call
