Painting Strokes

https://www.paintingstrokes.com.au/

Quality painting for homes & businesses

Painting Strokes is a Brisbane-based family painting company delivering residential and commercial painting services across the region. From interior and exterior home painting to lead paint removal and renovation work, the team focuses on quality finishes, reliable service, and transforming spaces with durable, professional results.

The problem

Limited website structure

The company website consisted of a simple one-page layout with brief information and a contact form. As the business grew, the structure no longer supported clear presentation of services, projects, or team expertise, making it harder for visitors to explore offerings.

The solution

Web development

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UX design

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UI design

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UX research

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Usability testing

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Webflow

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Expanded website structure

The site evolved from a single page into a multi-page structure for clearer content.

Dedicated Services pages

A services overview and separate pages were created for each service offering.

About & Team section

An About page and Team section were added to present the company and its people.

Projects showcase

A projects page and individual project pages were added to present past work.

3-step request form

The request form was redesigned into a simple three-step flow for easier enquiries.

Blog system

A blog with categories, articles, search, and results pages was implemented.

Results

More pages indexed in search after expanding the website structure

42%

Increase in user engagement across services and project pages

35%

Higher enquiry submissions after introducing the 3-step form

Testimonials

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See testimonials

Key features

Highlights

Service pages structure

A structured services hub with dedicated pages for each painting service helps visitors understand available offerings, explore details, and quickly find the right solution.

Structured services hub with dedicated pages for each service offering

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3-step enquiry form

The enquiry form was redesigned into a clear three-step process that guides users through submission, making it easier to complete and reducing friction.