Web development
B2C
Entertainment
Personal brand platform for thought leadership
A personal platform for Robett Hollis, one of LinkedIn’s top influencers in New Zealand, entrepreneur, and former professional athlete. The website serves as a hub for sharing insights, building an audience, and promoting advisory services, supporting his role as a thought leader and business mentor.
The problem
Inefficient user journey and conversions
The website had multiple disconnected elements such as forms, widgets, and content, which made the user journey unclear. Key actions like subscribing or engaging with services were not well optimized, reducing effectiveness in audience growth and conversion.
The solution
User journey optimization
The user flow was restructured to make navigation and key actions clearer.
Newsletter and forms
Sign-up forms were improved to increase subscriptions and engagement.
Widget integrations
External tools like Clarity.fm were integrated into the website experience.
Mobile optimization
The website was optimized for a smooth experience across mobile devices.
Analytics setup
Tracking tools were implemented to monitor user behavior and performance.
Content and layout balance
Content and design were refined to improve clarity and usability.
Results
2x
Increase in newsletter sign-ups after improving conversion flow.
30%
Higher engagement across key pages and user interactions.
100%
Seamless integration of tools, forms, and tracking systems.
Key features
Highlights
Clear conversion flow
Key actions like newsletter sign-up and contact are structured to guide users smoothly through the site, improving engagement and making it easier for visitors to take meaningful next steps.
Integrated tools and experience
Advisory tools and widgets are seamlessly embedded into the website, allowing users to interact, book sessions, and engage with services without leaving the platform
Optimized and data-driven UX
The experience is optimized for mobile and supported by analytics, ensuring smooth navigation across devices and enabling continuous improvements based on real user behavior.
Let's get in touch
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