Web development
Productivity & collaboration
AI
Tools
B2B
Tactiq
https://tactiq.io/
AI meeting notes & insights platform
A productivity platform that captures meeting conversations and turns them into structured notes, summaries, and insights. Designed for remote teams, it helps users document key points, share knowledge across the organization, and improve collaboration through accurate, searchable meeting records.
The problem
Low trust in product communication
The product’s visual communication lacked consistency and polish, making it harder to build trust with new users. Key touchpoints like onboarding emails and store presence did not clearly convey value, reducing engagement and limiting the impact of first impressions.
The solution
Chrome Web Store visuals
Visual assets were redesigned to create a more professional and trustworthy first impression.
Onboarding email design
A full onboarding email flow was designed to improve clarity and engagement.
Visual system for emails
A consistent visual language was created across all email templates and assets.
Cross-device optimization
Emails were adapted to display correctly across desktop, mobile, and tablets.
SendGrid implementation
Designs were adapted into working templates within SendGrid environment.
Iterative design process
Multiple design iterations were developed based on feedback and testing.
Results
35%
Increase in email engagement after redesign of onboarding flow.
2x
Improvement in visual consistency across email communication.
100%
Templates optimized for cross-device and email client support.
Key features
Highlights
Cohesive email experience
A unified onboarding email system ensures consistent tone, layout, and visuals across all messages, helping users clearly understand the product and stay engaged throughout the journey.
Cross-device email rendering
Email templates are optimized to render correctly across desktop, mobile, and tablet devices, ensuring a consistent and reliable experience regardless of screen size or client.
Production-ready templates
Designs are adapted to work within real email platform constraints, ensuring templates are not only visually strong but also fully functional in live environments.
Structured onboarding flow
The onboarding sequence is designed as a clear journey, guiding users through product value, features, and next steps in a logical and easy-to-follow progression.
Let's get in touch
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